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Friday, November 10 • 10:00 - 11:00
Ben & Bella Treasure Box – A case study and future model in early education using AR and Gamification

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The “Ben & Bella Treasure Box” is one of the recent offerings in the “Ben and Bella” franchise’ digital ecosystem and is an Augmented Reality based app aimed at teaching English to preschoolers in a fun and gamified manner.


The app helps children to learn English with age appropriate cartoons, songs, audio books, etc. which the child unlocks and discovers as it embarks upon a ‘digital treasure hunt’ across the “Ben and Bella” physical products like storybooks, sticker books, flashcards, and activity books. This blend enhances naturally and playfully the five core early learning skills: focus, communication, motor skills, creativity, and memory.


Parents concerned about the amount of screen time of their child while using the app get access to a dashboard and a monthly report which helps them track their child’s usage pattern, learning progress and language development.


In just a few months of launch, the app has had an engaging audience across 52 countries and is helping children across the globe learn up to 1,000 unique words of English thereby enhancing the child’s vocabulary.


The app was the winner of the “innovative products” category at the IMC Digital Awards and a finalist at the Goafest and mBillionth awards held earlier this year.


The presentation will be a 2 speaker talk covering the journey of Ben & Bella from a traditional, physical boxed product world to a Phygital ecosystem which blends the digital platform with the physical products via the app.


avatar for Sebastian Gutmann

Sebastian Gutmann

VP - WVG Medien GmbH, WVG Median
Sebastian started his career as a literary agent and business development consultant for publishers across the globe, becoming an expert in identifying and expanding business opportunities for his partners.   His (never ending stream of ideas and) strength of turning innovative... Read More →
avatar for Hitesh Jain

Hitesh Jain

Founder and CEO at WITS Interactive, Gophygital
An engineer and an avid designer at heart, Hitesh has over 17 years of experience in helping businesses across the globe build their web, mobile, and digital presence. A visionary and a Technical Evangelist, he brings together a balance of design, technology and business! Over the... Read More →

Friday November 10, 2017 10:00 - 11:00 IST
Serious Games Track 103-104