The “Ben & Bella Treasure Box” is one of the recent offerings in the “Ben and Bella” franchise’ digital ecosystem and is an Augmented Reality based app aimed at teaching English to preschoolers in a fun and gamified manner.
The app helps children to learn English with age appropriate cartoons, songs, audio books, etc. which the child unlocks and discovers as it embarks upon a ‘digital treasure hunt’ across the “Ben and Bella” physical products like storybooks, sticker books, flashcards, and activity books. This blend enhances naturally and playfully the five core early learning skills: focus, communication, motor skills, creativity, and memory.
Parents concerned about the amount of screen time of their child while using the app get access to a dashboard and a monthly report which helps them track their child’s usage pattern, learning progress and language development.
In just a few months of launch, the app has had an engaging audience across 52 countries and is helping children across the globe learn up to 1,000 unique words of English thereby enhancing the child’s vocabulary.
The app was the winner of the “innovative products” category at the IMC Digital Awards and a finalist at the Goafest and mBillionth awards held earlier this year.
The presentation will be a 2 speaker talk covering the journey of Ben & Bella from a traditional, physical boxed product world to a Phygital ecosystem which blends the digital platform with the physical products via the app.
