Currently working as AVP - Ecommerce & Digital marketing at HDFC Life. Prior to HDFC Life, have worked with Tata Docomo, Vodafone, ICICI Bank & Kotak Mahindra Bank.

Enjoy engaging with customers and prospects basis analytics based insights. Firm believer in personalised, customised & direct communication delivered through customers' preferred digital modes of interactions and profitable growth.

Have 14 years of experience in brand & product management, Customer engagement & Life cycle management, Direct & Digital marketing, Usage & Retention, Revenue management, Strategy and Business planning across banking, telecom and insurance sectors.